Lego Friends Video

It's heartening to see that the criticism of the Lego Friends range for girls is rolling on. The following video, produced by Feminist Frequency, draws together some intriguing Lego ads from the 1980s onward that show the company's attempts to produce a range to entice girls to enter the world of Lego. It is dispiriting to realise that the collective picture of these attempts is that girls want to make jewellery, click together simple pieces that have pre-determined outcomes and fantasise about princes.

I'm looking forward to part two of this series, which promises to take us on a historical tour of advertisements for Lego featuring boys, including Zack the Lego Maniac.